Cravens has completed its second campaign for Ladbrokes, this time featuring Frank Bruno.
The Newcastle agency was appointed in March and this latest advert comes ahead of the Deontay Wilder and Tyson Fury fight.
Boxing legend, Frank Bruno, is filmed going out on the streets to find out who the nation “gloves” ahead of the fight on Saturday.
“Ladbrokes loves big sports events, so in the build up to the big fight they wanted to ask the nation the question, "Who Do You Glove? “Running across broadcast, digital, retail and building up to sponsorship of the fight live on BT Sport Ladbrokes are asking the nation if they glove Wilder or Fury.
"Brian and the bear", created by Cravens, sees Blessed crashing into a pub riding a Russian bear to break the news about the bookmaker’s latest World Cup match betting offer.
It concludes with the big-voiced actor delivering some weak puns and instructing his baffled audience to laugh.
It was created by Adam Johnson and Stephen Carroll, and directed by Damien O’Donnell through MTP.
The ad will be followed by further ads featuring celebrities including Kelly Brook and Inbetweeners star James Buckley.
They will cover other sporting events including the new football season and horse racing.
Cravens was appointed by Ladbrokes in February following a competitive pitch.
Ladbrokes said it was continuing to work with its previous agency, Big Al's Creative Emporium, on some creative work.
Alexis Zamboglou, marketing director at Ladbrokes, said: "Ladbrokes is a big, inclusive brand close to the hearts of all the nation’s bettors and gamers.